commercials

A Kodak moment? Yes, but....

By: Stefan Kolle

This video was shot as an internal commercial, to stir up things a bit at Kodak. Due to it's popularity with employees, Kodak decided to release it, and it's burning up the numbers on Youtube - and rightfully so. I can't remember the last time I laughed this hard at a commercial.

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Non-Verbal Communication and the Brain

By: Roger Dooley

Why do spokespeople in ads who aren’t professional actors do so badly most of the time? No doubt we’ve all seen the ads featuring the owner or sales manager of the local car dealer, or the guy who owns the furniture outlet, that seem painfully bad.

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The Secret Life Of Advertising

by: Karl Long

Why not make commercials that people want to watch, ads that people seek out, send to friends, discuss. A nice article on the New York Times talks about this in a piece called Commercials Find New Life on Web:

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Students to Create Chevy's Next Super Bowl Ad

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Apple Wins Eurovision Song Contest

by: Alain Thys

Eurovision logo

If you’re not from here, the annual folklore of the Eurovision Song Contest must seem rather incomprehensible.  Still, what cannot be denied is that with a 100 million plus audience it’s a TV event many love to hate

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Nielsen Releases Data On DVR Ad Viewing

by: Ilya Vedrashko

I am not really sure what to make of this article in Media Post, so here's a direct quote:

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Most Popular Commercials on YouTube

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