commercials

Evolving Experience + Storytelling in Advertising

by: David Armano

Exp_people 

Continue Reading

Joost's Advertising Model

Continue Reading

Sexy Pictures and Gender Differences

by: Roger Dooley

thumb_modelWhen viewing sexy pictures, will men or women focus more on the faces of the participants? Surprisingly, men tend to look at the faces more than women, according to a new eye-tracking study conducted at the Center for Behavioral Neuroscience (CBN) in Atlanta.

Continue Reading

Science Daily Week: Advertising and Sexy Content

by: Guy Kawasaki

Continue Reading

Pain, Fear, and Vicarious Learning

by: Roger Dooley

Why do people react with fear when they see a snake, even though they have never been bitten by a snake or even had much contact with the reptiles? New research shows that the same areas of the brain that react to a personal experience involving pain or fear also react to watching someone else exhibit fear in response to the stimulus.

Continue Reading

Too many naked women

by: Dick Stroud

Apparently the Dove pro.age ads are not being shown in some countries because the sight of naked older ladies is thought to be too much for the fragile viewers.


Dove’s decision to leverage this fact is pretty smart.

Continue Reading

Is this a real Burger King Commercial?

by: David Polinchock

Wasting part of the day today while waiting for a package to arrive and came across this video. You have to watch it all the way through to get the punch line. Anyone know if Crispin did it?  Click here to watch video.

Continue Reading

Sex Doesn't Sell?

A new study suggests that ads on sexy television shows don’t perform as well as those on tamer fare, and that advertisers need to look beyond the audience size and demographics in planning ad placements. APR’s Marketplace radio show reports,

Continue Reading

A Wake Up Call From Big Blue

Continue Reading

CMPAA | Stop Pre-Movie Commercials! - Theater ads.

by: David Polinchock

Wow. Now this is taking a stand. You can actually print a sign for your seat that says:

"This patron is avoiding cinema advertising and will return when the feature begins."

Continue Reading
Subscribe to RSS - commercials