commercials

They're Here

by: Jonathan Salem Baskin

A new strategy of installing TV monitors at Borders to show original programming, ads, and weather, will bring "knowledge and entertainment" to the affluent book browsers who spend an average of an hour in the store. It'll also direct traffic to its web site and pave the way for more "cross-promotional deals with large media companies."

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Microsoft's Delusion

by: Jonathan Salem Baskin

The ad world has weighed in on the new Microsoft commercial that features Jerry Seinfeld shopping for shoes with Bill Gates, and most reviewers think the same thing as most regular folks: it makes no sense

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The Most Memorable Ads Mad Ave Ever Sold - New York Magazine

by: Scott Goodson

The New York Magazine has come out with their list of best ever ads from Mad Ave since 1968. You can find all the ads on the NY Mag site.

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Do We Process Skipped Commercials?

by: Roger Dooley

Television advertisers have a lot to worry about these days. The traditional networks have lost market share to an explosion of specialty channels, and television as a whole is threatened by other powerful entertainment choices like the Internet and increasingly realistic video games.

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Vanity Fair on the Cancelled Microsoft Campaign

by: Scott Goodson

I was emailed yesterday by Vanity Fair for comment about the new Microsoft campaign featuring Jerry Seinfeld and Bill Gates that was pulled earlier this week. I'm particularly pleased that Vanity Fair is embracing our industry - Advertising - because advertising is on the rise, is defining culture, and a more influential industry than the entertainment industry. V cool.

Here is the email I sent back.

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Evolution Confusion

by: Gary Hayes

Following my previous post about the big changes that are happening at the moment in many areas of media (and life for some of us!) this article from Times Union provides yet another perspective on the confusion in the traditional TV marketplace.

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Tagging Moves from the Virtual to the Real World

by: Idris Mootee

Wonder who actually invented tagging? Many are quick to say social tagging started with del.icio.us and social voting started with digg. Back in 1991, Xerox PARC was working on such ideas in a system called

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Blogger Against Ad Blocking

by: Ilya Vedrashko

In this blog's spirit of bridging the gap between geekdom and advertising, witness the plight of a guy who decided he'd had enough of Firefox ad-blocking add-on users ripping ads off his blog and blocked access for anyone using the browser.

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Pig-in-a-blog for Rexona

By: Marina Natanova

rexonaThe Russian blogosphere (ca. 2 million journals) is going crazy about the recent Rexona ad campaign. A new TV ad (click here to see video) together with a promo-site announced that Russian women... er... were less attentive to themselves than Polish or German ladies.

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Nicole Kidman – an interesting and expensive choice by Nintendo

by: Dick Stroud

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About 4 years ago I was a speaker at one of the UK's 50-plus conferences and surprised to meet a marketing guy from Nintendo.

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