A Super-Simple Way To Make Your Prices Seem Lower… With One Catch

Want to make your prices seem lower without actually changing them? I’ve got a research-based technique that will do exactly that, with one small catch: your prices will only look lower to your male customers.

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What Color Makes the Most Green?

Could wearing a particular color influence the results obtained by a salesperson? If that salesperson is selling to a buyer of the opposite gender, the answer may be, “Yes!”

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Lessons for Industrial Designers to Engineer Desirability That They Don’t Teach You In Design Schools

Being the dean of a Design School is no easy job today. Design schools is struggling to serve three masters: to the student and the industry and to the society, the last one is a new one as designers generally have come to a consensus that design for social change is part of the design agenda.


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The Power of Red

by: Guy Kawasaki

The Pope dons red Prada kicks, politicians break out red ties in election season and that darn Netflix package always seems to stand out in a crowd of manilla and ivory mail. Why red? Do humans have a penchant for the rainbow’s most fiery color?

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