Want to make your prices seem lower without actually changing them? I’ve got a research-based technique that will do exactly that, with one small catch: your prices will only look lower to your male customers.
Being the dean of a Design School is no easy job today. Design schools is struggling to serve three masters: to the student and the industry and to the society, the last one is a new one as designers generally have come to a consensus that design for social change is part of the design agenda.
The Pope dons red Prada kicks, politicians break out red ties in election season and that darn Netflix package always seems to stand out in a crowd of manilla and ivory mail. Why red? Do humans have a penchant for the rainbow’s most fiery color?