Coca-Cola

Super Bowl Ads - A Pick for Neuro-Worst

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Defining Green Brand Leadership

by: David Wigder

“We will not be measured by our aspirations. We will be measured by our actions”                   

– Wal-Mart CEO Lee Scott in making sustainability part of his core strategy

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Coke's Message in a Bottle

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Coca-Cola 2.0

by: C. Sven Johnson

I just got off the phone with Coca-Cola’s David Vanderpoel. You might recall his earlier comment regarding the Coca-Cola VirtualThirst campaign in Second Life that came as a result of my critique of the competition rules.

If you’ve not read my earlier post (reLink), here’s the back story:

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Coca-Cola Releases Trademark To Second Life Merchants?

by: C. Sven Johnson

Now here’s an interesting development. According to Second Life resident Vint Falken in a post today (Link - may be dead), the SL Exchange website claims that Coca-Cola is releasing their trademark for use by merchants inside Second Life.

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Walking Vending Machine Mascot

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Coke virtual thirst - update

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Coke Virtual Thirst: A for effort, C- for execution

By: Stefan Kolle 

Coca-Cola has launched a contest to design a virtual experience vending machine. Also see the press release here. My co-contributor Karl Long already wrote a fairly positive review, but I'm afraid I have to add some negative points of view here.

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Coke and Second Life - More Social Media and CGC Experiments

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