co-creation

“Value”, “Value”, “Value”– the Most Vague and Over-Used Word in Marketing

By: Chris Lawer

Everyday, marketers, product developers, managers, all business-people in fact talk about “value”. In fact, I reckon it is probably the most popular – yet at the same time, most misunderstood - word used in everyday business conversation.

(Quick “non-empirical test” using Google: Value – 776 million hits, Customer – 583 million hits, “A Definition of Value” – 606 hits!)

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Pitch Samsung your R&D Ideas

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The Economist and Project Red Stripe

by: Dominic Basulto

The Economist has caught the innovation bug -- as part of Project Red Stripe, a team of Economist staff members are assembling some of the best ideas from around the Web in order to generate innovative new ideas for the magazine:

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The Business of Innovation: The role of customers

by: Dominic Basulto

In Part 3 of CNBC's Business of Innovation series, Maria Bartiromo and co-host Roger Schank focus on the role of the customer during the innovation process.

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Three Trends Driving Big Games - Social Un-tethered Games With Computers In Them

by: Karl Long

Over the last couple of months i’ve started to become convinced that the concept of games is going to evolve over the next decade blending more and more the real world and virtual.

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Proposing a value-adding middleman for innovation

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Towards Carbon Neutral Communities

by: Sebastian Campion

'Designs of the Time 07' (Dott 07) is a program of grass-root community projects taking place this year in North East England.

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California's Bold STEP Toward Sustainable Mobility

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Wiibot - Controlling a Robot Arm With A Wiimote

by: Karl Long

The decision Nintendo made to innovate around the control of video games and bow out of the 3d arms race continues to pay dividend, generating interest, and encouraging creativity.

link for feedreaders

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Want answers to a tough problem? Offer a prize

by: John Caddell

In the Wall Street Journal, columnist David Wessel highlights the role prizes have played, and continue to play, in fostering innovation.

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