co-creation

If 2 Minds Are Better than One Then How about 2 Thousand?

by: Lynette Webb

This was the title of an article I stumbled across, a review of a book about AI and the way minds work. www.emcp.com/intro_pc/reading12.htm. I can't vouch for the book yet, although I've just ordered it... (I have SO many books piled up now, it's getting ridiculous!)... But something about this phrase just really grabbed me.

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How Threadless.com democratizes design and innovation

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wikipedia accounts for 1 in 200 page views

This quote comes from a fantastic article about Wikipedia in the NYT a few days back.

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the living proof of wikinomics

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how to turn your large organisation into a web 2.0 wizard in 15 steps

by: Yann Gourvennec

Web 2.0 descriptionintroduction

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Knowledge Access As a Public Good

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Delta wants your bold new ideas

by: Dominic Basulto

Piggybacking on the whole "outside innovation" trend, Delta has created a new micro-site called Experience Change, which encourages airline customers to submit ideas, tips and insights into how to make the travel experience better.

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Joint innovation: a client perspective in real-time

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“Value”, “Value”, “Value”– the Most Vague and Over-Used Word in Marketing

By: Chris Lawer

Everyday, marketers, product developers, managers, all business-people in fact talk about “value”. In fact, I reckon it is probably the most popular – yet at the same time, most misunderstood - word used in everyday business conversation.

(Quick “non-empirical test” using Google: Value – 776 million hits, Customer – 583 million hits, “A Definition of Value” – 606 hits!)

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Pitch Samsung your R&D Ideas

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