co-creation

Co-creation and Innovation - the 'We' Experience

by: Matt Rhodes

Over the next few weeks I’m going to be posting some great examples of co-creation that we’ve come across and some thoughts on what makes for good co-creation: Co-creation case studies.

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'Fanisodes' People Powered Entertainment

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Customer-inventors: the Next Step in Open Innovation

by: Matt Rhodes

An article in the current edition of the McKinsey Quarterly looks at Open Innovation, the way that some companies conduct their innovation externally, rather than it being a proprietary and internal process.

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Creative Commons Case Study Database

by: Karl Long

I think many of us intuitively know how important Creative Commons is in supporting the co-creativity, like mashups and many kinds of consumer generated content. Now we don't have to rely on our intuition and Creative Commons have created a database of case studies of it's use around the world.

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Brand New Big Shit. It All Started Today for Apple.

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Innovation in Outsourcing: Definitely Not a Pipe-dream

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Tagging Moves from the Virtual to the Real World

by: Idris Mootee

Wonder who actually invented tagging? Many are quick to say social tagging started with del.icio.us and social voting started with digg. Back in 1991, Xerox PARC was working on such ideas in a system called

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CMO Stands for Chief Meaning Officer

by: Idris Mootee

Here
is a question ...is it corporations, who by their ad campaigns ultimately
determine what consumers want? Or is it consumers, whom producer must
satisfy in order to stay in business? Or as Flavio puts it "Beware of

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The Transformation of Luxury Brand Marketing

by: Idris Mootee

There are many good postings to share:

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Web 2.0 and the 4 Cs

by: Idris Mootee

Web 2.0 is a loaded term that is unarguably subject to enormous amount of hype but now also a lot of serious corporate interest. Different people define Web 2.0 in different ways, which are often confusing and is understandable (same as branding, strategy and many other words). I have written a lot the last few weeks on Web 2.0 and Media 2.0.

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