co-creation

The Future of: User Generated Advertising?

by: Iqbal Mohammed

Russell Davies writes here about the probable need for a single page/repository of information about every single product in the world - information associated with its actual use, the memories associated with it, the stories, etc. Information that probably currently exists distributed across the web and in people's memories - but put together in one easy-to-find place by the people who use the products in question.

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The Customer Is the Ad Agency

by: Iqbal Mohammed

Tripletz.com is an on demand publishing service for user created greeting cards. But that's not all. The designs one creates can also be made available for sale to others too. If a particular design sells 111 times, Tripletz will pay the creator $111.

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Co-creation and Innovation - the 'We' Experience

by: Matt Rhodes

Over the next few weeks I’m going to be posting some great examples of co-creation that we’ve come across and some thoughts on what makes for good co-creation: Co-creation case studies.

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'Fanisodes' People Powered Entertainment

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Customer-inventors: the Next Step in Open Innovation

by: Matt Rhodes

An article in the current edition of the McKinsey Quarterly looks at Open Innovation, the way that some companies conduct their innovation externally, rather than it being a proprietary and internal process.

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Creative Commons Case Study Database

by: Karl Long

I think many of us intuitively know how important Creative Commons is in supporting the co-creativity, like mashups and many kinds of consumer generated content. Now we don't have to rely on our intuition and Creative Commons have created a database of case studies of it's use around the world.

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Brand New Big Shit. It All Started Today for Apple.

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Innovation in Outsourcing: Definitely Not a Pipe-dream

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Tagging Moves from the Virtual to the Real World

by: Idris Mootee

Wonder who actually invented tagging? Many are quick to say social tagging started with del.icio.us and social voting started with digg. Back in 1991, Xerox PARC was working on such ideas in a system called

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CMO Stands for Chief Meaning Officer

by: Idris Mootee

Here
is a question ...is it corporations, who by their ad campaigns ultimately
determine what consumers want? Or is it consumers, whom producer must
satisfy in order to stay in business? Or as Flavio puts it "Beware of

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