CMO

Better Marketing Accountability without Better Performance Won’t Improve Job Security

by: Jon Miller

Sales & Marketing Management magazine recently posted that the average tenure of a sales manager / VP is 19 months, which I found courtesy of B2Blog.

Continue Reading

Senior Marketing Execs Spend only 2% of Their Time on Their Largest Budget Line

by: Alain Thys

I finally got round to reading an article by Stephen White, a friend of mine who runs EMM, one of the world's leading media management and effectiveness consultancies.

Continue Reading

Should Marketeers Start Marketing Themselves?

According to a recent McKinsey research, marketeers are facing an ever growing credibility gap at the CEO level.  The global consultancy interviewed 30 European CEOs and chief marketing officers to get their opinion on marketeers.

Continue Reading
Subscribe to RSS - CMO