by: Jon Miller
Sales & Marketing Management magazine recently posted that the average tenure of a sales manager / VP is 19 months, which I found courtesy of B2Blog.
by: Alain Thys
I finally got round to reading an article by Stephen White, a friend of mine who runs EMM, one of the world's leading media management and effectiveness consultancies.
According to a recent McKinsey research, marketeers are facing an ever growing credibility gap at the CEO level. The global consultancy interviewed 30 European CEOs and chief marketing officers to get their opinion on marketeers.
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