CMO

5 CMO Steps to Customer-Centricity

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Survey Says..Uh Oh

by: Jonathan Salem Baskin

A survey of top marketing executives at 180 businesses late last year revealed lots of interesting tidbits, and one overwhelming observation: they're clueless.

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Walking the Talk in Adland ... A Talk with Brian Fetherstonhaugh

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What Do You Do When Old Media Vehicles Are Losing Effectiveness And New Media Vehicles Are Not Proven And Generally Lack Measurement?

by: Idris Mootee

On the flight to Asia I was reading a latest study conducted by Aegis Group's Marketing Management Analytics and Financial Executive magazine. 6 in 10 financial executives believe their companies' marketing departments have an inadequate understanding of financial controls, and 7 in 10 said their companies don't use marketing inputs and forecasts in financial guidance to Wall Street or other public disclosures.

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CMO Stands for Chief Meaning Officer

by: Idris Mootee

Here
is a question ...is it corporations, who by their ad campaigns ultimately
determine what consumers want? Or is it consumers, whom producer must
satisfy in order to stay in business? Or as Flavio puts it "Beware of

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Where is the Super CMO?

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Marketing and the CMO

by: Idris Mootee

Over the last two decades, marketers liked to believe that they have significant progress in making marketing results more scientific. Furthermore, they have tended to believe that with the advent of Customer Relationship Management (CRM) technologies, that they are building relationships with customers.

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Are You a CMO or a VP of Marketing?

by: Jon Miller

What's the fundamental difference between a Chief Marketing Officer and a VP of Marketing? It's not a question of experience or organizational size, and it doesn't matter what your business card says (mine says VP Marketing). It's a question of how you act, the extent and scope of your responsibility, and how you are perceived by the organization.

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Client/agency relationships

by: Jennifer Rice

I read in the WSJ a couple days ago that agency/client relationships are becoming harder to sustain… not surprising as marketers are under increasing pressure to drive results.

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Who Wants to Grow Revenue?

by: Jon Miller

Who wants to grow revenue? CMOs do, at least according to a survey by Red Herring that asked senior marketers "What Keeps CMOs up at Night?" The survey was conducted a part of  Red Herring's CMO Conference, held Feb 4-6, 2007.

According to the survey, the number one strategic issue this year is revenue generation. The complete list of crucial challenges is:

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