cluetrain manifesto

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February 28, 2010

What the Cluetrain Manifesto Teaches Us on Social Media … 11 Years Later

this is the unabridged version of an article published and written originally for Bnet.co.uk of which I am a regular contributor

OK, “markets are conversations” but keep on reading anyway …

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cluetrain manifesto, social media, Yann Gourvennec
February 19, 2008

The Clue Train 10 years on

by: Karl Long

The cluetrain manifesto, a book
conceived 10 years ago, predicted and described many of the forces that
have been most disruptive to business enabled through "web 2.0″.

A powerful global conversation has begun. Through the Internet, people
are discovering and inventing new ways to share relevant knowledge with
blinding speed. As a direct result, markets are getting smarter--and

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Karl Long, advertising effectiveness, social media, conversations, cluetrain manifesto, advertising
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