It's been a pretty tough week in Detroit, with the major auto companies reeling from layoffs and setbacks. On Saturday, two front-page stories captured the mood.
Who's the greenest of them all? It's a question I'm asked almost weekly, by reporters, students, market researchers, job seekers, entrepreneurs, and assorted others.
What, exactly, is an "energy company"? That used to be an easy question to answer, but no longer. Now, it seems, just about everybody wants in on the energy game.
Hydrogen has been one of those bright shiny ideas that has caught the fancy of technologists and politicians alike. Here was a clean fuel that you could get behind: the only emission it produces was good old H20 and major automotive companies and very smart academics were working on making it happen.
This week I finally got around to renting “Syriana” on DVD. “Syriana”, multiply nominated for the Oscars last year, is the latest movie by Stephen Gaghan, the writer/director of “Traffic” which was also recognized with numerous awards.
Here's an inconvenient truth: For all the handwringing over the negative bottom-line impacts of climate change for most companies, a handful of large corporate interests may come out winners, creating potentially profitable opportunities for forward-thinking investors.
Here's the assignment: You've got four minutes to get millions of busy, information-overloaded citizens concerned about climate change and motivated to take action. How would you do it?
Wait, there's more. You can use humor, but it can't be fall-down funny, since this isn't exactly a humorous topic.
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