clean tech

H2, Oh? The Electric Car May Yet Be Fueled by Hydrogen

by: Joel Makower

It's been a pretty tough week in Detroit, with the major auto companies reeling from layoffs and setbacks. On Saturday, two front-page stories captured the mood.

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The Rise of Ratings: It's Not Easy Being Greenest

by: Joel Makower

Who's the greenest of them all? It's a question I'm asked almost weekly, by reporters, students, market researchers, job seekers, entrepreneurs, and assorted others.

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“Who Killed the Electric Car?” and the Power of Marketing

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The New Energy Companies

by: Joel Makower

What, exactly, is an "energy company"? That used to be an easy question to answer, but no longer. Now, it seems, just about everybody wants in on the energy game.

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The Death of Hydrogen? Fuel Cells, Marketing and the Future.

by: Michael Hoexter

h2Hydrogen has been one of those bright shiny ideas that has caught the fancy of technologists and politicians alike. Here was a clean fuel that you could get behind: the only emission it produces was good old H20 and major automotive companies and very smart academics were working on making it happen.

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“Syriana” and the BP Pipeline Controversy

by: Michael Hoexter

This week I finally got around to renting “Syriana” on DVD. “Syriana”, multiply nominated for the Oscars last year, is the latest movie by Stephen Gaghan, the writer/director of “Traffic” which was also recognized with numerous awards.

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A Tale of Two Chinas

by: Joel Makower

Viewing China through an environmental lens these days is like trying to solve a bogus Sudoku puzzle: It just doesn't add up.

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Is Climate Change the Next Big Investment Opportunity?

by: Joel Makower

Here's an inconvenient truth: For all the handwringing over the negative bottom-line impacts of climate change for most companies, a handful of large corporate interests may come out winners, creating potentially profitable opportunities for forward-thinking investors.

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RenewUS: A Climate Movie with a Happy Ending (Really)

by: Joel Makower

Here's the assignment: You've got four minutes to get millions of busy, information-overloaded citizens concerned about climate change and motivated to take action. How would you do it?

Wait, there's more. You can use humor, but it can't be fall-down funny, since this isn't exactly a humorous topic.

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The Green Chemistry Mandate

by: Joel Makower

The search for greener chemicals has, in just a few short years, moved from a mission to a mandate.

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