Chrysler

A Tale of Two Ads

We marketers are a funny lot, in that we seem to learn far better from examples than we do from theories or explanations, however detailed those descriptions might be. I’ve often argued that this penchant of ours keeps us from ever straying far from The Conventional Wisdom -- in that the next campaign must look much like the last one, by definition -- and it means most branding conversations amount to little more than vocational quibbles (versus the thoughtful, strategic analyses our business needs so desperately).

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Watch Your 'Twetiquette' in the Big Huge New Marketing Eco-system

There was a huge furore recently when an ad agency employee twittered about people’s bad driving habits in Detroit to over 8,000 followers. Why? It wasn’t necessarily because he dropped the F-bomb. It was because he tweeted accidentally on behalf of Chrysler, one of his clients, rather than from his own personal account.

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Brands & People

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Miracles in the Automotive World

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Creation, Rome, Chrysler

by: Jonathan Salem Baskin

God created all of existence in seven days, Rome certainly wasn't built in a day, and Bob Nardelli plans to change Chrysler’s corporate culture somewhere between (in three days, to be exact).

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