Chris Lawer

Making Consumer Knowledge Available and Useful

by: Chris Lawer

Several papers from a 2001 conference on Nelson and Winter's Evolutionary Theory of the Firm are available for download.

Continue Reading

Open the Border, Let 'Em In

Continue Reading

Capabilities for Customer Knowledge Co-Creation

by: Chris Lawer

It is possible to identify a number of antecedents for both the customer and the firm to participate in co-creation through knowledge sharing. These are, firstly from the customer’s point of view:

Continue Reading

Reverse Market Customer Experiments

Continue Reading

When is Enough About Enough Enough?

by: Chris Lawer

I have now started reading Culture Jam by Kalle Lasn, of Adbusters fame. As is customary of someone like myself with a muddled and cluttered "mental environment" as Lasn describes it, I have only managed to get about 20 pages done in the past few days. Nevertheless this is riveting stuff, and I only wish I had discovered it earlier...

Continue Reading

Semantics, Semantics...

by: Jennifer Rice

I asked Chris Lawer about the difference between customer-centricity and buyer-centricity. Just semantics? Here's his answer:

Continue Reading
Subscribe to RSS - Chris Lawer