Chris Lawer

October 26, 2005

Making Consumer Knowledge Available and Useful

Several papers from a 2001 conference on Nelson and Winter's Evolutionary Theory of the Firm are available for download.

strategy, co-creation, B2C dialogue, consumer knowledge, Chris Lawer

August 15, 2005

Open the Border, Let 'Em In

by: Chris Lawer

innovation, Chris Lawer, strategy, co-creation, CRM, customer knowledge, B2C dialogue

July 18, 2005

Capabilities for Customer Knowledge Co-Creation

by: Chris Lawer

It is possible to identify a number of antecedents for both the customer and the firm to participate in co-creation through knowledge sharing. These are, firstly from the customer’s point of view:

strategy, value creation, B2C dialogue, customer knowledge, co-creation, Chris Lawer

May 1, 2004

Reverse Market Customer Experiments

by: Chris Lawer

financial planning, Citibank, data mining, customer advocacy, Auto Choice Advisor, General Motors, MyCiti, customer centric innovation, customer insights, Chris Lawer, brand relationships, Progressive

December 16, 2003

When is Enough About Enough Enough?

by: Chris Lawer

I have now started reading Culture Jam by Kalle Lasn, of Adbusters fame. As is customary of someone like myself with a muddled and cluttered "mental environment" as Lasn describes it, I have only managed to get about 20 pages done in the past few days. Nevertheless this is riveting stuff, and I only wish I had discovered it earlier...

Chris Lawer, books, Kalle Lasn, customer insights, consumer binge

December 12, 2003