Chris Lawer

Google Targets Mobile Future

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Kraft tightens filter on customer innovation ... and misses opportunity

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Right Side Up: Turning Business on its head

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Customer Advocacy and Brand Development

by: Chris Lawer

Something of a personal milestone achieved today - my first academic paper is published, in the Journal of Product and Brand Management, co-authored with Professor Simon Knox at Cranfield.

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What Badly Needs Renewing is the Process of Innovation itself

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'Customer-Made' is Lead User on Speed

by: Chris Lawer

I read Trendwatching’s beautifully presented summary of the Co-Creation trend, which they call Customer-Made.  It’s terrific that Rainier and his team are putting co-creation right at the top as their most important business and innovation trend. I’m bound to agree with that.

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Eight Styles of Co-Creation: A Model and Definitions

by: Chris Lawer

I have been working on a new framework that will help me to scope down my research into how firms can co-create knowledge with their customers.

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Cranfield Presentation on Co-Creation: Now Available Online

by: Chris Lawer

I recently undertook a presentation at Cranfield on my research into co-creation.

This can now be accessed here together with the slides.

http://breeze.cranfieldonline.com/p51795137

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The Logic of Co-Creation

by: Chris Lawer

Following my talk at LIFT06, I have been thinking a lot about how to build up a simplified logic for explaining co-creation, as distinct from open-source product innovation (von Hippel etc). 

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Avoid Creating 'Innovation Scree'

by: Chris Lawer

Jim Maxmin and Shosanna Zuboff argue in The Support Economy that managerial capitalism has reached the end of its adaptive life.

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