Chris Lawer

Something of a personal milestone achieved today - my first academic paper is published, in the Journal of Product and Brand Management, co-authored with Professor Simon Knox at Cranfield.

customer advocacy, management, customer value, strategy, branding, Chris Lawer, B2C relationship

May 31, 2006

What Badly Needs Renewing is the Process of Innovation itself

by: Chris Lawer

Chris Lawer, strategy, Clayton Christensen, Alan Mitchell, branding, innovation

May 19, 2006

'Customer-Made' is Lead User on Speed

by: Chris Lawer

I read Trendwatching’s beautifully presented summary of the Co-Creation trend, which they call Customer-Made. It’s terrific that Rainier and his team are putting co-creation right at the top as their most important business and innovation trend. I’m bound to agree with that.

Chris Lawer, user generated content, value creation, B2C relationship, customer experiences, trendwatching, co-creation

May 16, 2006

Eight Styles of Co-Creation: A Model and Definitions

by: Chris Lawer

I have been working on a new framework that will help me to scope down my research into how firms can co-create knowledge with their customers.

value, co-creation, Chris Lawer, strategy, research, marketing, design, customer knowledge

May 14, 2006

Cranfield Presentation on Co-Creation: Now Available Online

by: Chris Lawer

I recently undertook a presentation at Cranfield on my research into co-creation.

This can now be accessed here together with the slides.

http://breeze.cranfieldonline.com/p51795137

co-creation, Chris Lawer

February 27, 2006

The Logic of Co-Creation

by: Chris Lawer

Following my talk at LIFT06, I have been thinking a lot about how to build up a simplified logic for explaining co-creation, as distinct from open-source product innovation (von Hippel etc).

Chris Lawer, customer experiences, customer value, co-creation

February 26, 2006