Something of a personal milestone achieved today - my first academic paper is published, in the Journal of Product and Brand Management, co-authored with Professor Simon Knox at Cranfield.
I read Trendwatching’s beautifully presented summary of the Co-Creation trend, which they call Customer-Made. It’s terrific that Rainier and his team are putting co-creation right at the top as their most important business and innovation trend. I’m bound to agree with that.
Following my talk at LIFT06, I have been thinking a lot about how to build up a simplified logic for explaining co-creation, as distinct from open-source product innovation (von Hippel etc).
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