Chris Lawer

The following problems continue to plague innovators:

• New product failure rates run at 75%-85%
• New business start-ups are even higher at 92% failure rate
• There is a high degree of iteration in ideas and business plans needed to succeed with the right formula
  

I thought I would share a typology of common issues that I think plague the "opportunity discovery, selection and targeting" first phase of innovation, which I am most interested in and which am trying to add system and process to bring new level of precision to a difficult area.

A perspective of the firm as an autonomous knowledge creator that learns about customers and creates value for them is increasingly redundant. Now, firms are exploring alternative modes and building capabilities to co-create new knowledge and innovate superior and mutual value with their customers. Such a shift in assumptions about the value of customer-held knowledge has profound repercussions for how companies innovate as well as the nature of value itself. Some even argue that the very locus of innovation is slowly migrating from within to outside corporate boundaries and that this movement demands a new consideration of questions relating to how firms actively access and deploy the knowledge held by customers.

by: Chris Lawer

You Experience Innovation Success ... Strategyn Uk 2009

by: Chris Lawer

Based on an extensive analysis of the academic co-creation literature and my previous work into market-learning capabilities, in this paper i provide a conceptual framework of processes and capabilities for customer knowledge co-creation.

by: Chris Lawer

IT IS IMPORTANT TO IDENTIFY THAT CO-CREATION IS NOT JUST ABOUT FIRMS INPROVING THEIR SOCIAL MARKETING, OPEN INNOVATION, COMMUNITY-BUILDING AND LEARNING EFFORTS TO GENERATE NEW PROPRIETARY AND VALUABLE KNOWLEDGE WITH/FROM THEIR CUSTOMERS.

by: Chris Lawer

Faced with tough decisions that can make or break their company’s future, it is little wonder that innovation managers are seriously fretting over their product portfolios, go-kill decisions, new projects, resource allocations and go-to-market timescales.

by: Chris Lawer

First Direct, a progressive UK bank, pushes further ahead with its customer advocacy strategy by creating Little Black Book - a recommendations site for First Direct customers to post tips and advice on restaurants, travel, shops, people, reliable builders, money-saving tips etc. etc.

by: Chris Lawer

Here’s an alternative healthy eating challenge for the New Year: How is it possible to innovate the banana, that prime symbol of commoditisation, that staple fixture of any self-respecting fruit-bowl? How can such an unremarkable, taken-for-granted fruit compete against the increasingly exotic fayre now lining the supermarket produce aisles – such as the kiwi, the mango, the papayas and the chikoo* ?