Chris Brogan

April 17, 2011

The ROI of Your Mother

"Gary was talking about a person in the board room who was hounding him, “What’s the ROI of social media? What’s the ROI? What’s the ROI?” Gary’s answer, when he’d finally had enough? “What’s the ROI of your mother?"

Chris Brogan, ROI, social media, David Armano, metrics

November 22, 2009

Why Serendipity Is Underrated

A nice reminder from Chris Brogan. I recommend watching the entire talk—it's only 10 minutes. Here's what you need to know: as an observer and active participant of the social web for several years, I've seen the power of serendipity influence how business gets done. Business leads coming in through Twitter because the person inquiring somehow stumbled upon you via the web and after following you for a while, they decided it was time to talk business.

David Armano, serendipity, open culture, Chris Brogan, relationships, micro interactions, digital living

September 27, 2007