Chris Anderson, author of the Long Tail, put out a call for help to visualize his "3 Kinds of Free" model. The above visual is what I've come up with. If you know Chris, can you give him a heads up? Of course, if the Long Tail is valid, he should be able to find this himself. :-)
[An excerpt from my recent paper entitled 'The Elongating Tail of Brand Communication: An approach to brand building incorporating Long Tail economics.']
Paul Krugman's Op Ed in Friday's New York Times should be bone chilling for anyone working in the creative end of the business world. That is if you believe it.
He suggests that the digital world and the net is and will increasingly devalue creativity to the extent that businesses will need to give it away for free in order to maintain relationships with customers.
Two or three weeks ago, after a rather long absence, I surfed aimlessly over to Chris “Long Tail” Anderson’s blog.
As someone who was contemplating the same “Long Tail” potentials in the
early part of the decade (and who shot emails containing a link to the original Wired article
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