Chris Anderson

The 4 Kinds of 'Free'

by: David Armano

This is an updated to my original post since Chris Anderson added a "4th Free".

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Visualizing Chris Anderson's 'Free' Model

by: David Armano

Chris Anderson, author of the Long Tail, put out a call for help to visualize his "3 Kinds of Free" model. The above visual is what I've come up with. If you know Chris, can you give him a heads up? Of course, if the Long Tail is valid, he should be able to find this himself. :-)

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Is 'The Long Tail' a Misnomer?

by: Iqbal Mohammed

[An excerpt from my recent paper entitled 'The Elongating Tail of Brand Communication: An approach to brand building incorporating Long Tail economics.']

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How 'Long' is the Long Tail?

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Must We Give away Digital Creative Works?

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A Stinky Prediction for Anyone in the Creative Business

by: Scott Goodson

Paul Krugman's Op Ed in Friday's New York Times should be bone chilling for anyone working in the creative end of the business world. That is if you believe it.

He suggests that the digital world and the net is and will increasingly devalue creativity to the extent that businesses will need to give it away for free in order to maintain relationships with customers.

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The Communist Manifesto of Chris Anderson

by: Ilya Vedrashko

Deep
under the layers of acquired historical meanings lies an often

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Anderson and “Free”

by: C. Sven Johnson

Two or three weeks ago, after a rather long absence, I surfed aimlessly over to Chris “Long Tail” Anderson’s blog.
As someone who was contemplating the same “Long Tail” potentials in the
early part of the decade (and who shot emails containing a link to the original Wired article

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Must-Watch Video: 'Free: The Past and Future of a Radical Price'

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On Accountability, now on Slideshare

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