channels

I Spent 29 Years Adopting Channels for Customer Service – Here is What I Learned

I figured I’d try a little bit of click-baiting, see how it works…

Beyond the lame title, this is a good post.  Another one in the “I did an amazing webinar, and these are the questions I did not get to” series.

Continue Reading

Evangelizing Omni-Channel (Why It Is Not the Answer)

One of the topics that we set out to discover during out surveys past two years (note: take our survey this year, please? was whether organizations and practitioners were already on board with the concept of omni-channel. What we found out was pretty much in line with what we expected: it is too early for them to focus on it.

Continue Reading

Customer Service: The Forgotten Marketing Channel

Guest Post by Salesforce Canada 

Considering more than half of consumers would pay more for a better customer experience and that it takes 12 positive customer experiences to make up for one negative one, quick, effective service should be top of mind for any business. 

Continue Reading

The Most Useless Research Stat: Consumer Channel Preferences

Quick two-question survey:

  1. Do you think that banks and credit unions should continue to increase their investment in the mobile channel? (Y/N)
  2. Do you think the “voice of the customer” is important for bank and credit unions to pay attention to? (Y/N)
Continue Reading

Bernie Hogan: 'Networking in Everyday Life'

Continue Reading

Television Broadcast Is Moving To A Multiplicity Model

by: Idris Mootee

Are we getting near an industry breakpoint for the broadcast media and television industry? Macro forces are forcing a collision between the Internet and the world of video and television content distribution. This transformation may last for a few good years until the industry fully reconfigure itself.

Continue Reading

Channel Preferences Don't Matter

eMarketing and Commerce reported on a Habeas study which found that:

67% of consumers prefer email as a communications channel over other online vehicles, and 65% believe this will continue to be the case in five years.”

Continue Reading
Subscribe to RSS - channels