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The Big Marketing Shift

Marketing used to be pretty simple. You developed a compelling message, used mass media to broadcast that message to large audiences and grew market share. Mostly, you aimed for the meaty part of the curve, where the law of averages conspired in your favour.

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Customer Experience: A Tale of Two Service Providers – One Public, One Private

The Technology Exists to Transform the Customer Experience

In his latest post Don Peppers shares his experience of attending the Mobile World Congress in Barcelona. Given my recent experiences as a customer, the following words particularly resonate with me (bolding mine):

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The End of Power?

Mark Zuckerberg’s first selection for his book club, Moises Naím’s The End of Power was an apt one. The book, as the Facebook CEO put it, “explores how the world is shifting to give individual people more power that was traditionally only held by large governments, militaries and other organizations.”

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Everybody Is Looking for the Secret to Success. Unfortunately, Many Chase Unicorns Instead.

Peter Thiel loves secrets. In his book, Zero to One, he makes a fervent case that unless you firmly believe that there are still things to discover, you will never achieve much. The most you will be able to accomplish is a small tweak on conventional wisdom and that’s no way to create value.

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The Access Economy

When Henry Ford started his company in 1903, he did more than just create a car or an assembly line (neither of which he actually invented). What he did was establish an entirely new form of organization, culminating in the vertically integrated River Rouge complex that was completed in 1928.

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Stop Talking about Digital Transformation

What?

I mean, what????

Seriously? Just last year two of my seven posts (yeah, didn’t do that well writing in my blog last year – but been working to remedy that by posting links to my other writings around the world – but I digress) were about digital transformation.

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The New Age of Platforms

In 1905, a young Albert Einstein shocked the world. In one miracle year, he overturned the prevailing assumptions of his day and changed how we see the universe, transforming forever how we think of time, space, mass, energy and light. He paved the way for our modern world.

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5 Reasons To Be Optimistic About the Future

As we enter the year 2015, it seems like the headlines have never been worse. A conflict in Ukraine has sparked a new Cold War between Russia and the west. Deadly terrorist groups like ISIL and Boko Haram threaten entire states. The Ebola outbreak threatened to become a global pandemic.

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Frameworks for Understanding the Future of Work

Technology is changing work. It’s changing labor. Some imagine radical transformations, both positive and negatives. Words like robots and drones conjure up all sorts of science fiction imagination. But many of the transformations that are underway are far more mundane and, yet, phenomenally disruptive, especially for those who are struggling to figure out their place in this new ecosystem. 

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The Transformation of Marketing

Descriptions of how marketing is changing usually refer to new digital capabilities and media channels. But a more foundational transformation is also taking place - one that is elevating marketing into a critical, core company capability and shifting the scope of what marketing entails.

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