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When Did You Last Re-frame Your Business?

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Innovation Playbook - Why Is Innovation So Hard?

by: Idris Mootee

Innovation
is being used by business leaders as a miracle cure, allowing companies
to stay competitive in fast changing markets. The word is now commonly
used in ads, annual reports and corporate mission statement. For all of
the talk about the importance of innovation, innovation management and
strategic innovation are hardly generally understood.
Forward-looking

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Clients Are Demanding Agencies to Reinvent Themselves

by: Idris Mootee

WSJ reported today that the Web's emergence is now forcing ad executives to
succumb to marketers' demands that agencies reinvent how ads are created, and
forget their TV-centric approach. This is a really good piece that reflects
exactly the big challenges. They reported that clients are even calling
for changes in the way ad firms are structured. But until now, few advertisers

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Where is the Super CMO?

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Marketing and the CMO

by: Idris Mootee

Over the last two decades, marketers liked to believe that they have significant progress in making marketing results more scientific. Furthermore, they have tended to believe that with the advent of Customer Relationship Management (CRM) technologies, that they are building relationships with customers.

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The Future Belongs to Small Creative Hot Shops +Digital Strategy Consultants+Global Media Agency?

by: Idris Mootee

Back in the 80s clients only work with their
official appointed agencies and these global agencies continued
expanding their service to other below the line and other downstream
promotional activities. There were a few
attempts to move upstream but largely failed. Then in late 90s during

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Future Scenarios 2010

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The Marketing Spiral

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One Word Equity - Saatchi’s Brand Strategy

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Is Web 2.0 a manifesto for anarchism?

by: David Jennings

Here are some chapter headings from a book I read on holiday:

The Theory of Spontaneous Order
The Dissolution of Leadership
Harmony Through Complexity
Topless Federations

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