change

In an Economic Downturn like This, Smart Companies Will Do Different Things and Do Things Differently. It's Called 'Innovation'.

by: Idris Mootee

In today’s chaotic world of business (that's a true and accurate description), traditional management consultants have little to offer beyond cost cutting and consolidation, the adv agencies are keen to remind you to keep your media spend and the technology consultants continue to lure you to outsource your whole company to a low cost country, you are almost guaranteed to fail if you do all of these.

 

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Corporate Change #3 - Bringing the Outside in, for Real

by: John Caddell

OK, so you've read my prior two posts on the subject of corporate change, and recognized your need to greatly enhance the information you get from the outside world. Now what?

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Corporate Change #2 - Why Are Companies So Inwardly Focused?

by: John Caddell

In part 1 of this series, we discussed one key reason companies fail to change even though it's vital: the inability to, using John Kotter's term, "bring the outside in." In other words, companies don't choose to look outside their walls to see what's happening around them, assess the implications, and absorb that into their strategies, products and operations.

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Time to Rescue 'Corporate Change' from Cliché Bucket

by: John Caddell

Every company recognizes the need to change, correct? There are so many failure stories describing the terrible consequences of companies standing still that no executive in her right mind would ignore the need to reinvent the business on a continuous basis. We hear this all the time:

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What's the Difference between a 'Strategic Designer' and a 'Creative Designer'?

by: Idris Mootee

I received over 50 emails on this controversial blog post "The Death of Creative Director" and thanks for those who expressed their views here. Here's one from a friend of mine Barry Robinson (a CD) which I want to share with you. It is good to see a digital agency Creative Director's view of this topic.

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Among the Audience

by: Gary Hayes

A fabulous upsum range of articles from the Economist on our beloved media industry (mostly in the user, participatory domain) and the evolution, revolution and chaos it is going through. “Among the Audience” - Get it here.

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Evolution Confusion

by: Gary Hayes

Following my previous post about the big changes that are happening at the moment in many areas of media (and life for some of us!) this article from Times Union provides yet another perspective on the confusion in the traditional TV marketplace.

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Community Marketing (Part One): UGC is Part of the Internet DNA

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Marketing's Wheel of Misfortune

by: David Armano

One of the ways I have "monetized" this blog and other efforts in the social space has been the privilege of  getting out and speaking to folks in the marketing field from a variety of perspectives.

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Business Exposure to Benefit from New Face of Journalism

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