change

by: Nancy Baym

by: Idris Mootee

by: John Winsor

by: Scott Goodson

The corporate ad agency has been around since J Walter Thompson founded his company in 1864. After WWII, American and British agencies opened offices in cities around the world to advertise products to greater number of consumers. In the 50s TV transformed the industry and money made off the TV was astronomical. Smaller players were gulped down. Medium size players were merged and expanded all in the interest of maximizing profit derived from the expansion of TV advertising.

by: Karl Long

by: Idris Mootee

In last week's Business Week Bruce Nussbaum pronounced that "Innovation" is Dead. Herald The Birth of "Transformation". To quote, “Innovation died in 2008, killed off by overuse, misuse, narrowness, instrumentalism and failure to evolve. It was done in by CEOs, consultants, marketers, advertisers and business journalists who degraded and devalued the idea by conflating it with change, technology, design, globalization, trendiness, and anything “new.”

by: Idris Mootee

We had a great company Christmas party last evening and it has been a very good year. I am grateful and very proud of the people that we have, everyone is carefully hand picked, not only every one of them is smart, creative and passionate for what they the do and strive for excellence. The Indian food and musicians were great too. I think we should play live music ourselves next year. Should start practicing now.

by: Joel Makower

by: Karl Long

In this fascinating interview on Charlie Rose, Lawrence Lessig provides some interesting comments about “hybrid economies” where companies co-create value with their customers. As he says some companies, mostly new and small, are already adopting this hybrid economic model, but bigger companies in the future will be transformed by this.

by: Jonathan Salem Baskin

Ok, you probably know by now that I'm no Nostradamus.

I'm less interested in making predictions of what will be, but rather forecasting issues that might be relevant to us, whether as trends impacting business...or potential areas of experimentation and exploration that could prompt said trends.