change

by: Joel Makower

by: Idris Mootee

Welcome to the 24hr Innovation Marathon! That’s right! This post is part of “My Half Time Pep Talk for 2009,” a collection of posts about innovation on a variety of blogs, as part of the Board of Innovation’s 24 Hours of Innovation event started 3am May15 (Central time) to 3am May16. 

by: Idris Mootee

The challenges faced by the CMO and senior marketing execs today speak to many of the fundamental strategic as well as structural problems underlying marketing organizations and the external environment. The proliferation and fragmentation of media as well as the as the over-branding of everything is causing the jobs of many CMOs.

by: Sigurd Rinde

Context: "The circumstances that form the setting for any event, statement or idea, and in terms of which it can be fully understood and assessed."

Dogma: "An authoritative principle, belief or statement of opinion, especially one considered to be absolutely true regardless of evidence, or without evidence to support it."

by: David Armano

by: Idris Mootee

WPP finally decided to fold (or merge) the agency Enfatico created only to serve Dell after 16 months of operations. I never quire understand the rationale and the logic of doing that. Now it will become part of Y&R. This may have something to do with the current climate but it is destined to fail. I've never seen something like this can work and you might as well brig it in-house which we understand the pro and cons of doing it.

by: David Armano

I've decided that it's time to shake up some things in more than a few ways. As of today, I will no longer be employed with Critical Mass and I'm starting a new job with Dachis Corporation, where I will be working with Jeff Dachis, Peter Kim, and Kate Niederhoffer, on something we are calling "social business design" (more on that later).

by: Matt Rhodes

by: Alexander Osterwalder

Innovating during an economic downturn might seem counter intuitive at first sight. However, it is precisely the right moment to do so, as long as you already prepared your company for survival during this extremely severe crisis.