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The New Normal and the Need for 'Radical Evolution'

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Three Secret Weapons of Innovation: Sensemaking, Weak Signals Reading and Futuretyping. Which One of Them Do You Currently Practice?

by: Idris Mootee

Welcome to the 24hr Innovation Marathon! That’s right! This post is part of “My Half Time Pep Talk for 2009,” a collection of posts about innovation on a variety of blogs, as part of the Board of Innovation’s 24 Hours of Innovation event started 3am May15 (Central time) to 3am May16. 

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Any CMO Health Check Can Uncover the Following: Chronic Social Media Phobia and Brand Equity Ulcer

by: Idris Mootee

The challenges faced by the CMO and senior marketing execs today speak to many of the fundamental strategic as well as structural problems underlying marketing organizations and the external environment. The proliferation and fragmentation of media as well as the as the over-branding of everything is causing the jobs of many CMOs.

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Context over Dogma

by: Sigurd Rinde

Context: "The circumstances that form the setting for any event, statement or idea, and in terms of which it can be fully understood and assessed."

Dogma: "An authoritative principle, belief or statement of opinion, especially one considered to be absolutely true regardless of evidence, or without evidence to support it."

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The Future of Advertising. WTF?

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The Rise and Fall and the Coming Transformation of Madison Avenue. What about the Future of Advertising?

by: Idris Mootee

WPP finally decided to fold (or merge) the agency Enfatico created only to serve Dell after 16 months of operations. I never quire understand the rationale and the logic of doing that. Now it will become part of Y&R. This may have something to do with the current climate but it is destined to fail. I've never seen something like this can work and you might as well brig it in-house which we understand the pro and cons of doing it.

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And Now for Something Completely Different

by: David Armano

I've decided that it's time to shake up some things in more than a few ways. As of today, I will no longer be employed with Critical Mass and I'm starting a new job with Dachis Corporation, where I will be working with Jeff Dachis, Peter Kim, and Kate Niederhoffer, on something we are calling "social business design" (more on that later).

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Consumers Prefer Social Media to Email, so Should We

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Toxic Assumptions

Change, as we know, is a constant. But right now it feels like the change that is with all of us is both constant and all consuming. And often necessary. The hunger for a deeper understanding of how best to deal with massive change is tangible. I went to a seminar on the subject yesterday and you could almost feel it the room. Perhaps because the change that many organisations are faced with right now is more fundamental than simple behavioural change and is more like a cultural metamorphosis. Which is more about how people feel and think, the values they hold, what they believe.

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Financial Crisis - an Opportunity for Business Model Innovation?

by: Alexander Osterwalder

Innovating during an economic downturn might seem counter intuitive at first sight. However, it is precisely the right moment to do so, as long as you already prepared your company for survival during this extremely severe crisis.

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