Why Should I be Writing on Innovation

 by: Hemant Karandikar

With so much innovation-text flying around, what is the need for more text? For example see this blog on sources of innovation…

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The Art of Customer Service

by: Guy Kawasaki 

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Should Marketeers Start Marketing Themselves?

According to a recent McKinsey research, marketeers are facing an ever growing credibility gap at the CEO level.  The global consultancy interviewed 30 European CEOs and chief marketing officers to get their opinion on marketeers.

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