Manifestos > Mission Statements in a Connected Age – 5 Reasons Why, 10 Faves and 12 Tips to Write Them Well

Now I’m going to count to 5, could you please tell me what the guiding vision/direction of your company is …right…NOW…5,4,3,2,1…. Awwww, too bad, I was so hoping you could play it back to me.

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What Does It Take to Make an Impact as the Chief Experience Officer?

Allow me to introduce you to Lonnie Mayne, Chief Experience Officer at Mindshare Technologies. As his bio says “Lonnie Mayne influences each and every interaction involving Mindshare’s valued clients—from front-desk greetings to printed marketing materials to everyday sales calls to impromptu gifts of friendship.”

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Any CMO Health Check Can Uncover the Following: Chronic Social Media Phobia and Brand Equity Ulcer

by: Idris Mootee

The challenges faced by the CMO and senior marketing execs today speak to many of the fundamental strategic as well as structural problems underlying marketing organizations and the external environment. The proliferation and fragmentation of media as well as the as the over-branding of everything is causing the jobs of many CMOs.

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Pharma Researchers Are Finding Innovative Ways to Help Apple Survive without Jobs

by: Idris Mootee

There are a lot of talks about Apple’s future and how Apple can survive without Jobs. Jobs is probably the most hands on CEO in the world (for companies of this size) and I’ve heard many stories from his direct reports how he makes all final decisions even on very small things. I mean small things such as the placement of logo and small design touches.

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Advice about Social Media for CEO/CMO and Other Senior Executives

by: Karl Long

In the recent Marketing Vox report Marketers Still Face Steep Web 2.0 Learning Curve several quotes jumped out at me, indicating that companies are still very unclear about the value of social media. Quotes like:

“Despite a lack of expertise, more than 67% report they will increase their Social Media advertising budget in 09.″

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How to Tell if Your CEO Is Clueless

by: Guy Kawasaki

Pontificating, theorizing, and terrorizing abounds these days in tech startups. Here is a simple test to help you figure out if the startup you work for is in trouble. All you have to do is listen to your CEO talk to people for a week and determine if she uses these lines.

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The Biggest Hinderance to Innovation in an Organization Is...

by: Design Translator

The CEO!

Bruce Nussbaum, the person that I see playing an important role in bridging the gap between design/innovation and business, offers up his “Top Ten Innovation Mistakes”. While a good read in general, I find his first point is by far the most important and salient.

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Companies Stall Because They Don't Listen to Customers

by: John Caddell

The Stall Points Initiative is an effort by the Corporate Executive Board, a business research group, to pinpoint why companies suddenly stop growing, then stagnate or decline for years thereafter.

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Decoding CEO Faces

by: Roger Dooley

The basic concept of facial coding is that a trained observer can detect fleeting facial movements that indicate the true emotions that the subject is experiencing, even if the subject is trying to conceal those emotions.

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Why Traditional Strategic Planning Sucks and Best Practices Are for Idiots!

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