Twitter and the Power of Celebrity – Internships.com Case Study

Guest Post by: Hamid Sirhan

I’m sure by now you’ve all seen plenty of memes and read various different articles, tweets and blog posts about actor Charlie Sheen. But do you know what he did for work experience website internships.com?

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The FTC and the Strange Death of the Celebrity Endorsement?

Lost in all the hoopla about the new blogger guidelines on endorsements and testimonials is the rather important issue of celebrity endorsements. Given a narrow interpretation of the FTC Guidelines, it's clear that these expanded rules on The Use of Advertisements and Testimonials in Advertising could have a chilling effect (it's a legal term, look it up) on the way brands deploy celebrities as spokespersons.

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