celebrities

What Jay Leno Can Teach the Fortune 500 about Innovation

In almost two weeks, comedian Jay Leno will be making his debut on a live comedy show to air at 10 pm. Not content to rest on his laurels, Jay Leno has been in intensive preparatiosn for his new show on NBC - running four miles a day, testing jokes at stand-up comedy venues and getting to the studio as early as 8 am - nearly one hour before anyone else - to tweak the design of his new set. Reflecting on a recent feature of Jay Leno in the Wall Street Journal, it's clear that there's a lot that Mr. Leno can teach the Fortune 500 about innovation:

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Why Twitter Lets Celebrities Retake Control of Their Brand Image

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Good, Bad & Ugly of Artistes Moving into Social Media

by: Gary Hayes

“so please don’t forget to support artists like myself who have never had a fair chance in the record industry” guess who…

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What's Your Return on 'Celebrity' When You Have Your Brand Endorsed by a Celebrity?

by: Idris Mootee

Using celebrity to endorse brands can work both ways. It is till difficult to put a ROI on it. You can argue if you have a really good idea that brings out the USP (Unique Selling Proposition) of a product or brand in a humorous and relevant way, why do you need to pay a celebrity?

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Celebrity-fronted Ads and Older Eyes

by: Dick Stroud

Research by YouGov, on behalf of Senioragency, discovered that 46% of older consumers are actively turned off by celebrities fronting ad campaigns, while only 11% of thought more positively. The remaining 39% were ambivalent.

I wonder why that is? There are lots of explanations and the research doesn’t appear to answer the question. My thoughts are:

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Lindsay Lohan Reveals Her Brand

by: Jonathan Salem Baskin

News of recently-teenaged actress Lindsay Lohan's impersonation of still-deceased actress Marilyn Monroe via a nude photo spread in New York magazine says a lot about how brands can devolve.

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I Only Play One on TV

by: Jonathan Salem Baskin

Thanks to a US Congress focused on the major issues of our day, such as steroid use in pro baseball, Dr. Robert Jarvik can no longer shill for cholesterol drug Lipitor.

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The Celebrity Blogger as Brand Ambassador

by: Iqbal Mohammed

In a recent blog post, Brants raises an interesting question : How should a celebrity endorser who also blogs react in a crisis afflicting the brand? Should he be true to his brand or to the spirit of blogging?

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Abercrombie behind Obama

by: Ilya Vedrashko

All these people in A&F behind Obama - not a product placement.

Which brings up an old question: what's the effect of news photography on a brand?

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A knee to behold

by: Dick Stroud

A few of us with an interest in 50-plus marketing received an e-mail asking: “How does the aging of celebrities affect the psyches of the 'normal' aging population?

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