campaigns

Is Love Enough?

ESPN is launching today a new branding ad campaign intended "to demonstrate our love of sports," according to one of its execs quoted in The New York Times.

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Scary Good

Allstate Insurance is running a campaign in which the threats of trees falling on cars, teens nicking car bumpers, and pets trashing upholstery are portrayed by a character named "Mayhem." I think it's scary good advertising.

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The Year's Best Marketing

(NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and marketing insights for innovative business leaders to watch in 2010).

Great branding and marketing happened all the time in 2009, only it often occurred in some less noticed and most unlikely places.

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Apple Envy

'Tis the season to diss Apple in some very creative and entertaining ways. I'm just not sure whether it's a sign of strategic marketing insight, or fishbowl-like confusion of message over meaning.

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You Get More from Almost Great Ideas

(NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and marketing insights for innovative business leaders to watch as we roll into 2010).

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