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The 10 Truths of 'Real' Guerrilla Marketers

by: Alain Thys

If you look up the definition “Guerrilla Marketing, is an unconventional way of performing promotional activities on a very low budget”.  While this is accurate, I’m not buying.
   

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IBM + Innovation

by: David Armano

Is IBM innovative?  Guess that's arguable, but there's no doubt that between efforts like Titanium laptops and the "IBM innovation" campaign—they are trying to create this perception.

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5 questions for Al Cabino

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When will Nike move on Cabino?

by: Alain Thys

We know from our log-files that - together with half of Madison Avenue - the agency handling the Nike account regularly reads this blog. Well guys, wake up !!

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RenewUS: A Climate Movie with a Happy Ending (Really)

by: Joel Makower

Here's the assignment: You've got four minutes to get millions of busy, information-overloaded citizens concerned about climate change and motivated to take action. How would you do it?

Wait, there's more. You can use humor, but it can't be fall-down funny, since this isn't exactly a humorous topic.

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French Ads Target Brain Response

by: Roger Dooley

The International Herald Tribune reports in On Advertising: Better ads with MRIs that a new ad campaign for a directory assistance service is based in part on brain science. The French campaign comes on the heels of a British campaign that saw the upstart 118-218 service gain more share than its entrenched rival, British Telecom. The article describes the British campaign,

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WOMMA's Word of Mouth vs. Advertising

by: David Polinchock

The Word of Mouth Marketing Association is hosting a debate during the upcoming Advertising Week 2005 in New York in late September. As part of their upfront promotion and to really encourage discussion, they have launched a blog to debate traditional vs. WOM marketing and to get input from people with opinions:

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Neuromarketing Not So Hot

by: Jennifer Rice

Zack Lynch of Corante's Brain Waves talks about neuromarketing last week (old news, I know, but I'm now getting caught up on my blog reading):

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