campaign

Influence from Consumer-Generated Content

by: David Wigder

An Interview with Flemming Madsen, Managing Director of Onalytica

 

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What Extraordinary Things Can You Do With An Ordinary Product

By: Karl Long

Previously I blogged about the BlendTec blenders and I asked the question “does your company make something extraordinary” scamp commented that most companies don’t make extraordinary products.

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The New 30 Second Spot

By: Karl Long

Does your company make something extraordinary? BlendTec does and here’s a 50 dollar advertising campaign right there, including the cost of the rake. It’s been watched 280,000 times, favorited 474 times and has 113 comments, not bad ROI.

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American Express Sued Over 'My Life, My Card,' Represents Bigger Problems Than a Lawsuit

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Why Political Campaigns Are Slow To Join The Internet TV Revolution

by: Josh Hawkins

Despite the rapid adoption of broadband video by marketers, consumers and "prosumers," political campaigns have been slow to join the Internet TV revolution. This seems surprising given all the hullabaloo over blogs and grassroots fundraising in the last election cycle.

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Students to Create Chevy's Next Super Bowl Ad

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3 Rules For Managing Viral Marketing - What Every CMO Needs To Know

by: Karl Long

If you are responsible for the creative output of a marketing department or an agency, then this post is for you. What I aim to outline is some of the key differences between viral marketing and traditional marketing, that might spark some ideas on how you can augment your creative process, and where to invest your time and effort.

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Ecomagination, etc: Green Marketing and Green Advertising

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Clean Water and the Tao of Dow

by: Joel Makower

Dow Chemical announced last week that it would develop new technologies and solutions "for creating safer, more sustainable water supplies for communities around the world."

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GM Turns to Students for Advertising Ideas for Chevy

by: Ilya Vedrashko

"General Motors turned to 32 college students to come up with the best campaign to promote the new Chevy Aveo, which debuts this summer for just $9,890 — the cheapest new car in America.

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