campaign

Silly retreating battles - how the music industry once again misses the point

By: Stefan Kolle

We reported earlier on the Alternate Reality Gaming (ARG the band Nine Inch Nails (NIN) is using to promote it's latest album. For a full overview of all the (brilliantly conceived) activities that have taken place, a Wiki has been set up. I suggest to take a look.

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Nine Inch Nails Using Alternate Reality Game (ARG or “Big Game”) To Market New Album

by: Karl Long

I think the concept of marketing using “big games” or ARG’s is one of the most exciting marketing concepts that has emerged in recent years. The way it combines customer experience, co-creation, word of mouth, and customer engagement and lets not forget FUN, makes it a very powerful tool in a marketers repertoire. As Trent says though this is not just about marketing but a new form of entertainment.

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The Corporate Climate Revolution Will Be Televised

by: Joel Makower

Thanks in large part to Al Gore, climate movies are the new black.

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Innovation's Silver Bullet

by: Dominic Basulto

Coors Light is planning a new online advertising campaign, scheduled for mid-April, that will promote 4:53 as the new 5:00 for office workers.

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Too many naked women

by: Dick Stroud

Apparently the Dove pro.age ads are not being shown in some countries because the sight of naked older ladies is thought to be too much for the fragile viewers.


Dove’s decision to leverage this fact is pretty smart.

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Green Marketing Leverages Social Networking on MySpace

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Why we need, but cannot trust, charts

by: David Jennings

David Hepworth (director of Word magazine) asks "why should anyone care about the chart?" The reason I give in the book is that the chart helps us know what other people like.

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The new Dove ad campaign (video)

by: Dick Stroud

This is in your face, no excuses, 50-plus advertising.  I think it is great.

Click here to see video

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New Dove advertising campaign

by: Dick Stroud

Dove, the Unilever-owned personal care brand, is stepping up its controversial Campaign for Real Beauty with the launch of television advertising showing naked women aged over 50.

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I have seen the future and it moves!

by: Dick Stroud

My final posting of 2006 sets the scene for how I intend to extend this blog in 2007. Yep, you got it - lots of video.

 

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