campaign

Age neutral ad campaign from Jeep

by: Dick Stroud

Chuck Nyren told me about this new ad campaign from Jeep as a good example of age neutral advertising. Absolutely right.

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Can You Use Flickr Pics in Ads?

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Nicole Kidman – an interesting and expensive choice by Nintendo

by: Dick Stroud

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About 4 years ago I was a speaker at one of the UK's 50-plus conferences and surprised to meet a marketing guy from Nintendo.

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Coca-Cola 2.0

by: C. Sven Johnson

I just got off the phone with Coca-Cola’s David Vanderpoel. You might recall his earlier comment regarding the Coca-Cola VirtualThirst campaign in Second Life that came as a result of my critique of the competition rules.

If you’ve not read my earlier post (reLink), here’s the back story:

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Shaping Attitudes on Green

by: David Wigder

An interview with Brett Jenks, CEO, Rare Conservation

Large mammals the like polar bear have a special place in our hearts and our imagination.  They make cute stuffed animals for our kids and capture our fascination when we see them at our zoos.  Today, however, the ice caps are melting and the polar bears are drowning because the ice is thinning.  It is a visible sign that our climate is changing for the worse, and makes for a macabre story.

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Walking Vending Machine Mascot

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Market Landscape 2007: Is Green the New Common Sense?

by: Michael Hoexter

Taking a break from my series on the electron economy, I wanted to share some impressions from the changing market and media landscape.

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A double take or a double take too far?

by: Dick Stroud

This is what VW says about this campaign.

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The future of advertising

by: Dominic Basulto

After a flurry of recent deals over the past month involving Google, Microsoft and WPP Group, it is no longer clear which companies are at the top of the digital advertising food chain.

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Breaking Up With Advertising

by: David Armano

I'm not sure what else to say except get the heck out of your RSS feed and watch this video.  Or for your convenience, you can go here, where there is a blog dedicated to "The Break Up" between traditional advertising and the consumer.  It's also funny as heck.  Please watch, you'll be glad you did.

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