I just got off the phone with Coca-Cola’s David Vanderpoel. You might recall his earlier comment regarding the Coca-Cola VirtualThirst campaign in Second Life that came as a result of my critique of the competition rules.
If you’ve not read my earlier post (reLink), here’s the back story:
An interview with Brett Jenks, CEO, Rare Conservation
Large mammals the like polar bear have a special place in our hearts and our imagination. They make cute stuffed animals for our kids and capture our fascination when we see them at our zoos. Today, however, the ice caps are melting and the polar bears are drowning because the ice is thinning. It is a visible sign that our climate is changing for the worse, and makes for a macabre story.
I'm not sure what else to say except get the heck out of your RSS feed and watch this video. Or for your convenience, you can go here, where there is a blog dedicated to "The Break Up" between traditional advertising and the consumer. It's also funny as heck. Please watch, you'll be glad you did.