campaign

The Most Memorable Ads Mad Ave Ever Sold - New York Magazine

by: Scott Goodson

The New York Magazine has come out with their list of best ever ads from Mad Ave since 1968. You can find all the ads on the NY Mag site.

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70% of Print Campaigns (on AOTW) Ignore the Multi-Channel Reality

by: Alain Thys

Imagine you’re a consumer and you leaf through your favourite magazine.  Suddenly you see a brand that interests you.  Hey, maybe it’s that product you always wanted but never thought existed.  Living in the 21st century, your instant reaction is to go online and find out more about it.  But have you ever noticed that in spite of all the web two-point-naught hubbub, most of the ads you look at don’t carry a URL?

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Vanity Fair on the Cancelled Microsoft Campaign

by: Scott Goodson

I was emailed yesterday by Vanity Fair for comment about the new Microsoft campaign featuring Jerry Seinfeld and Bill Gates that was pulled earlier this week. I'm particularly pleased that Vanity Fair is embracing our industry - Advertising - because advertising is on the rise, is defining culture, and a more influential industry than the entertainment industry. V cool.

Here is the email I sent back.

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BMW Mockumentary: Walking the Line, or Much Ado About Nothing?

by: Josh Hawkins

Has BMW gone too far with a recent viral market stunt to promote the BMW 1 Series?

Despite a chilly response from the Word of Mouth Marketing Association (WOMA), the campaign has succeeded on several fronts: positive coverage in the auto biz trade press, blogosphere chatter, viral distribution among a younger demographic.

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Marketing's Wheel of Misfortune

by: David Armano

One of the ways I have "monetized" this blog and other efforts in the social space has been the privilege of  getting out and speaking to folks in the marketing field from a variety of perspectives.

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Targeting Influencers - Cadbury Case Study

by: Mark Rogers

Joe Marchese over at MediaPost has a good post on the Watts vs. Keller controversy. He, too, thinks that the truth lies in a middle ground. Influencers are important, but not for viral marketing. Hubs/mavens/folks with high “betweenness centrality” scores are helpful in that case.

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Consumer Generated Media as Driver of Green Marketing

by: David Wigder

An interview with Pete Blackshaw, CMO, Nielsen BuzzMetrics   

The creation and distribution of consumer-generated media (CGM) online is rapidly changing the marketing landscape. Consumers are actively participating online, providing opinions, perspective and feedback on the products and brands they like and dislike through a variety of channels including message boards, social networking sites, corporate sites, online communities and blogs.

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Making What's Inconvenient Matter

by: David Wigder

An Interview with Mark Williams, EVP/Partner at The Martin Agency and Planning Director for the “We Can Solve It” Campaign

While many consider the release of Al Gore’s An Inconvenient Truth to be a turning point regarding consumer awareness about climate change, consumer surveys indicate that much work is still left to be done.

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Absolut Nationalism

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Pig-in-a-blog for Rexona

By: Marina Natanova

The Russian blogosphere (ca. 2 million journals) is going crazy about the recent Rexona ad campaign. A new TV ad (click here to see video) together with a promo-site announced that Russian women... er... were less attentive to themselves than Polish or German ladies.

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