campaign

Real Time Marketing Is Opportunity for the Jack Bauer of Advertising

by: Scott Goodson

How do you think real time marketing affects what traditional marketers do? How do big marketers cope with the idea that you spend months on end planning, creating, producing and then launching major campaigns that could get hijacked by consumers using blogs, Facebook, or the weapon of choice: Twitter.

Continue Reading

Ask Is Still Searching

by: Jonathan Salem Baskin

Ask's latest branding campaign is intended to frighten or offend most of its potential customers. It does the job brilliantly.

The TV spots feature some nerdy guy with his chin resting on a pregnant woman’s shoulder, whether she’s walking down the street or laying in bed. He asks questions that she might predictably ask. The punchline is that Ask.com will help you find the answers.

Continue Reading

Obama's Victory, McCain's Neuro-Loss

by: Roger Dooley

There’s little doubt that some macro political factors were decisive in driving Barack Obama’s presidential victory over John McCain. Notably, just as the divisive Iraq war seemed to have turned the corner and started to work to McCain’s advantage instead of Obama’s, the economic crisis gave Obama a whole new issue to blame on the Bush administration and, by inference, on McCain.

Continue Reading

What's Transformative Advertising? Here's One that Shapes Public Behavior.

by: Idris Mootee

Governments often use mass advertising to educate and shape social behavior. The results are often mixed and we all understand it is not easy to have a change in human (public) behavior. Upgrading faster police cars is definitely not the solution. Here's an innovative idea from a Latvia agency.

Continue Reading

Miracles in the Automotive World

Continue Reading

New Balance Trips

by: Jonathan Salem Baskin

New Balance is forsaking its heritage of communicating with its consumers with low-key, credible honesty, and embracing instead a flashy ad campaign.

Continue Reading

Tough Crowd

by: Jonathan Salem Baskin

I've become a regular reader of Brandweek's peer reviews of ad campaigns.

Talk about a tough crowd. They hate pretty much everything they write about.

Continue Reading

Green Marketing Is Pollution

by: Jonathan Salem Baskin

I can't think of a practice that is more damaging to corporate reputation, or insulting to consumers' intelligence, than green marketing.

Continue Reading

Inspired Insanity

by: Jonathan Salem Baskin

A movie theater chain in San Antonio, Texas, caused a terrorism scare with promotional campaign for The Dark Knight that was a true bit of inspired insanity.

Continue Reading

Microsoft's Delusion

by: Jonathan Salem Baskin

The ad world has weighed in on the new Microsoft commercial that features Jerry Seinfeld shopping for shoes with Bill Gates, and most reviewers think the same thing as most regular folks: it makes no sense

Continue Reading
Subscribe to RSS - campaign