campaign

An Inevitable Evolution?

by: Jonathan Salem Baskin

It's sad to watch the newspaper dinosaurs thrash in the marketplace's tar pits, but the Boston Globe's latest branding campaign is destined to become fossilized before the gunk dries.

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Even before the Ink Dries

by: Jonathan Salem Baskin

Kodak has just announced its new "Print and Prosper" marketing campaign, and I think it's utterly brilliant branding.

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FreshNetworks Social Media Diary 13/2/2009 - Agent Provocateur

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Working on an Anti-Smoking Campaign?

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Then So Should a Car Wreck

by: Jonathan Salem Baskin

If the eyeballs delivered by the viral nonsense coming from Burger King is considered marketing, then so should a car wreck.

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Advertising Is Simple. It All Comes Down to Three Things: Sex, Hope and Baby. It Is Not the 'What', but the 'How'.

by: Idris Mootee

Let’s be happy is the global theme of the year. At least most of the ads will be trying to do that. It is starting with the Coca Cola launching a new marketing campaign with tagline "Open Happiness." Both Coke and Pepsi at the same time are launching big new campaigns and big marketing blitzes behind their flagship colas, we are seeing a Cola war in the making. Not a bad thing for this economy.

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Obama's Cultural Movement. An Insider's View

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Imagine Ikea in the White House

by: Ilya Vedrashko

I like just about everything about Ikea that's not its furniture (nice mattresses, though), and this timely Embrace Change campaign is no exception (via AdRants).

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Behind IBM's Quest for a 'Smarter Planet'

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Celebrity-fronted Ads and Older Eyes

by: Dick Stroud

Research by YouGov, on behalf of Senioragency, discovered that 46% of older consumers are actively turned off by celebrities fronting ad campaigns, while only 11% of thought more positively. The remaining 39% were ambivalent.

I wonder why that is? There are lots of explanations and the research doesn’t appear to answer the question. My thoughts are:

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