Cadbury

Trucks and Gorillas

by: Jonathan Salem Baskin

Cadbury Dairy Milk has released its latest piece of entertainment, this time featuring airport vehicles racing down a runway to the strains of Queen's "Don't Stop Me Now."

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Targeting Influencers - Cadbury Case Study

by: Mark Rogers

Joe Marchese over at MediaPost has a good post on the Watts vs. Keller controversy. He, too, thinks that the truth lies in a middle ground. Influencers are important, but not for viral marketing. Hubs/mavens/folks with high “betweenness centrality” scores are helpful in that case.

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