buying power

Report from IRI Times & Trends Report “Aging America: Carving Out Growth in Mature Markets"

This report contains some great headline figures that should frighten the living daylights out of anybody in the CPG industry who has not got a strategy for engaging the ageing consumer.

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Older Women Outspending Their Children on Clothes and Accessories

Most of the UK press featured the research from Kantar Worldpanel about the growing buying power of older women and their influence on fashion.

Women in their fifties are now spending almost £7 billion a year on clothes and accessories.

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The Disappearing Middle of the Market - Go Rich or Poor but Not Middle

The media (and hence politicians) in Europe and the US have been obsessed with income inequality and getting everybody to pay their 'fair share' of taxes and all of that stuff. By the time these stories hit the headlines it is old new to half decent marketers.

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