business social networks

Social Networks for Business

by: Idris Mootee

I was planning to compile a comprehensive list of social networking sites (complete with taxonomies) and it's quite the challenging task. I started with "business" related sites (see the list below) and soon I realized it would be hard to differentiate between a business social networking site and a business "who's who" search engine.

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Web 2.0 / Demand Creation 2.0

by: Joseph Mann

Web sites have been an important part of the lead generation process for business-to-business companies for some time. Those who have been doing it correctly left behind "brochureware" sites long ago and learned to leverage the Web to engineer the creation of demand (sales) through integrated marketing activities and customer-focused content. I call these “Demand Creation Websites,” and they go hand-in-hand with the first iteration of the Web.

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Business Networking That Doesn't Suck

by: Karl Long

Biznik.com A small Seattle based business networking site started by Dan McComb, it focuses on encouraging F2F networking, and referring business. One of the very interesting aspects of this is that “good behavior” like referring people business gets you kudos and builds your reputation.

biznik kudos

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Measuring the ROI of Social Networking for Business

by: Joseph Mann

Social networking sites like Friendster and Yahoo 360 are all the rage, but is there a business application lurking in there?

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