Some business leaders manage to become talent magnets. Not only are they followed by loyal employees and pursued by prospective ones, but they also attract the best agencies, consulting firms, and freelancers.
One of my colleagues just asked me: What’s the difference between a vendor relationship and a true business partnership? This is a vital question when any individual or firm is innovating, because when anyone is doing something truly new, it is impossible to pre-specify everything needed from a vendor — because you are busy creating something never seen before!
I recently visited the website of the book “The Art of Client Service” written by veteran advertising Account Manager Robert Solomon. Though I have yet to read the book (I plan to eventually!), the content really resonates with me, as it is a snap shot of the Strategic Design Management role I play daily.