business narratives

The Power of Story

I recently had the opportunity to visit the Institute for Advanced Study, the place where Einstein worked till his death in 1955. His arrival there was a sort of a tipping point for America—after him the trickle of leading scientists coming from Europe became a flood—and the legend of the place is still very much intertwined with his.

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Communication – Turning a Media and Content Tool into a Business Instrument

In order to become a more central component of business strategy the vernacular, thinking and application of communication needs to mature – from a content and media tool to a more versatile business instrument.

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Businesses should Tell a Story and Plant Many Seeds

Guy Kawasaki, at a Entrepreneurial Thought Leaders Lecture Series at Stamford, shares insights on why start-up businesses should tell a story and plant many seeds. I believe that any company (not just start-ups) interested in getting their products (or services) out there or wanting making a difference will find his few words of wisdom very useful. You will find this very applicable in a Design Thinking context as well. Enjoy!

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Content Isn't Branding (continued)

“I hope your clients don’t read Ad Age,” quipped a comment at the end of my latest essay in which I said Chrysler’s “Halftime in America” movie was a great piece of entertainment, but that brands need to be built from behaviors, not image or content.

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Are All Your Employees Brand Ambassadors?

A few years ago, I was doing an interview for a new book about experiential marketing and I was asked about the importance of brand ambassadors. My response was that while they were certainly very important when you were doing marketing events, the truth is that there shouldn't be a select group of brand ambassadors. Every employee that you hire should be a brand ambassador. I've written about the importance of retail in the past:

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Are You Just Hunting?

Originally published in 2003, before the social media craze started, these are five ideas that every company should still be exploring today. I believe that these five rules are even more important in the social media world we live in today.

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Are You Trained to Tell Good Stories? Do You Understand the Power of Narrative in Business?

by: Idris Mootee

We know all children love stories. Here's J.K. Rowling, unarguably the master story teller of this century.

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Top Green Business Stories of 2006

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The Nine Best Story Lines for Marketing

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Using a story to communicate to thousands

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