business models

How Do You Get People to Pay for Content?

Clearly this is a tough time for many media companies, particularly newspapers. For decades, they not only played a primary role in informing the public, they were astoundingly profitable businesses.

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How To Innovate Your Media Business Model

My first media job was in New York, where I learned the radio business. My company, Katz Media, had an outstanding training program, where for three months we were drilled in the basics of radio formats, research techniques, sales skills and marketing strategy.

So when I first arrived in Poland in 1997, I felt well prepared. Surely, in a newly capitalist economy, where the entire concept of a media business was novel, my experience and expertise would give me a leg up. Alas, I found that often the opposite was true.

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Manuscript: Outside – The Future Is Not in front of Us

The following text is the manuscript for the condensed version of my presentation Outside – the future is not in front of us. Which I held at the Scholz & Friends digital camp in Berlin.

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A Wider Digital Perspective (Part 3: New Business Models)

How does digital communication affect business outside marketing?

In this three-part article I will try to explain the changes I’m seeing in the convergence of emerging digital communication, branding and business.

    Read part 1 here.

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    Strategy, Business Model, and Who's Your Customer

    Post by: Sigurd Rinde

    As a vendor or SI you can approach the delivery of enterprise software in two ways:


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    Gawking at the Future of Content

    When the smartest guy (or gal) in an industry decides to throw in the towel on a business model, it's time to stand up and take notice. This week, the ever-controversial Nick Denton of Gawker Media - the most successful and well-known of all the blog networks that exploded in popularity over the past decade, declared to the Wall Street Journal, "I don't want to be the No. 1 blog network anymore. That's like being king of the playground."

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    Importance of Brand in the Digital Media Environment

    Basic marketing economics teaches us that the best way to make sure not to make any money is to create a product that is identical to every competitors offer, and then market it in abundance. Unfortunately this is also a good description of the digital media/publishing environment.

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    Connect Everything Else

    Are we stuck? Or are we just at an interim stage in the evolutionary cycle, waiting for the next step to shift the landscape again? In this presentation I introduce some thoughts in regards to how we need to change our thinking if we are to break out of the repetitive cycle we seem to be in.

    I’ve just uploaded my last presentation “Connect everything else” on There are three reasons inspiring me to write this:

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    Deciding on Your Big Strategic Innovation Move? Don't Forget One Small Detail: How Do You Make Money?

    Technology-based companies typically make one common mistake: They get too caught up in technological innovation, particularly developing new technologies, or get too obsessed with the next killer technology and think the world revolves around their latest invention. Even if they find the right applications for their technologies, they often defer the serious effort needed to figure out how they create economic value – or how do they make money?

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    Three Book Reviews for Your Summer Reading: Innovate The Future, Seizing The White Space; and The 24-Hour Customer.

    I’ve a stack of books sitting on my coffee table waiting for me to write a review. I am reading less and less lately, from a historically high of 4 books a month to now 15 books a year. But I am buying more art books. And I review 2 dozen of books a year. My magazine subscriptions have been cut down from 40+ magazines to less than 10. Many including Wired and Forbes have dropped off from my list and I stopped many of the journals, many are just repeating old things. It is like digging out bones from one graveyard and put them in another one. I’ve picked three books to review and share with you this week:

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