business design

the language that you speak shapes the way that you think. And that gives you the opportunity to ask, “Why do I think the way that I do?” “How could I think differently?” And also, “What thoughts do I wish to create?” — Lea Boroditsky (1)

This is part of my manuscript for a session with Keen Bull on how additive manufacturing will impact the world, at this years DIF-festival.

What we find is that with some superior technological advancements, and additive manufacturing being one of them, the models and practices sustaining a competitive advantage in a given era starts failing.