Burger King

Wait. Let me pinch myself. Burger King is forsaking its mascot in favor of food and experience content in its marketing. Gap has admitted that its marketing stinks, especially the mannequin campaign for Old Navy? No, a pinch isn't enough. I need a stiff drink, but only after I let out a loud, obnoxious, self-congratulatory I told you so

by: Jonathan Salem Baskin

Burger King is trying to throw more raw meat on the grill by redirecting marketing funds normally spent by franchisees, and using it to run more corporate branding. We're talking $25 million next year, and $40 million every year through 2022.

by: Jonathan Salem Baskin

If the eyeballs delivered by the viral nonsense coming from Burger King is considered marketing, then so should a car wreck.

by: Ilya Vedrashko

Whopper Sacrifice: Delete 10 Facebook friends, get a free cheeseburger. Brilliant. There's already a group of people who offer themselves up for sacrificial befriending.
-- via CNet

by: Roger Dooley

I applaud companies that employ a signature aroma in their retail locations that is distinctive and immediately evocative of the product or service. In the fast food arena, Burger King’s use of flame broiling puts its olfactory marketing a step ahead of its competitors, who mostly use conventional frying equipment.

Now, Burger King breaks new olfactory marketing ground with Eau de Whopper:

by: David Polinchock

Wasting part of the day today while waiting for a package to arrive and came across this video. You have to watch it all the way through to get the punch line. Anyone know if Crispin did it?  Click here to watch video.

By: Ilya Vedrashko

Burger King "announced that its trio of games for the Xbox and Xbox 360 had broken the 2 million mark in just four weeks" (GameSpot).