budget

by: Jon Miller

Two of the most common questions I hear from fellow marketers is: “How much should I spend on marketing?” and “How much of my marketing budget should I spend online?” One way to look at this is through benchmarks.

by: Guy Kawasaki

By: Alain Thys

Writing the second part of this post was hard. Not because I didn't know what I wanted to say, but because the need to summarize it into a readable blogpost meant leaving out important nuances...

by: Alain Thys

If you look up the definition “Guerrilla Marketing, is an unconventional way of performing promotional activities on a very low budget”.  While this is accurate, I’m not buying.
   

by: Joseph Mann

A Case Study: Marketers know a successful demand creation strategy requires a commitment not only financially but of support from senior management. Unfortunately, while the benefits of an integrated, multi-channel demand creation strategy for a business are enormous, building an opportunity pipeline typically takes more time than many companies have the stamina for.

About a week ago Guy Kawasaki wrote an article on the Top Ten Lies of Marketers. While I admit I recognised quite a few, I wanted to provide some balance by indicating truths a “real” marketer does live by. Compare it to a marketer's Code of the Samurai.  

by: John Sviokla

by: Alain Thys

For a publishing project at one of my clients I've currently been given the joyous task of rereading all the marketing classics. While this is fun at first, I can assure you that after the combined works of Kotler and his colleagues you're craving for some War & Peace as light reading.

by: Josh Hawkins

The Times Online UK reports today that Heineken has pulled its television ad budget after 30 years of broadcast advertising campaigns. It will redirect its marketing dollars towards point-of-sale promotions and event sponsorship.

by: Josh Hawkins

The Independent reports Unilever will pull one-fifth of its television advertising budget, providing yet another indicator that the traditional television advertising model is in trouble.