budget

Transparent about Transparency

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Music From the Titanic

by: Jonathan Salem Baskin

It seems that the resolve of the top marketers collected at last weekend's 98th meeting of the Association of National Advertisers was simple: defend brand budgets at all costs, and keep spending.

In other words, iceberg be damned.

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10 Useful Cost Saving Design Strategies for These Troubled Times

by: Design Translator

I finally got the time today to sit down and really think about the impact of these troubled times.

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Naivety Scene

by: Sigurd Rinde

Every year organisations have a tradition where they create a naivety scene, a seasonal activity called

budgeting.

It comes in the form of a tug-of-war between those who crave high income figures and low cost estimates so they look good and can keep up the pressure on their underlings - and the forces who fight for more leeway and less pressure so they can have an easier life next year.

May the best man win.

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More on Budgets

by: Sigurd Rinde

Hat tip to Thomas who pointed me to this article at accountingweb.

It's based on a talk at the 2006 CFO conference in London by Bjarte Bogens of Statoil, another Norwegian I might add.

As you need to register allow me to quote some of my favourite parts:

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Eight Deadly Sins of Web 2.0 Start-ups

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Why Most People Are Wrong about What's Strategy?

by: Idris Mootee

Here's
an interesting except from an recent McKinsey interview with Prof
Richard Rumelt of UCLA's Anderson. I've met with him once many years
back in a strategy roundtable. We share very similar views on strategy.
He is very well respected in our field and early in 1972 he became the
first person to uncover a statistical link between corporate strategy
and profitability. Here are some interesting insights:

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Recession and Online Ad Spending

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Presentation: Thoughts on Marketing Accountability

by: Alain Thys

In the 20 years I've been in business, keeping score has been simple.  When I hit double-digit growth and profit numbers for Mexx or Reebok ... times were good. When my dot-com incubator imploded ... times were bad.  Yet for the years I've had "marketer" on my business card, I've never been able to figure out whether the near € 100 million I've helped burn, really made a difference.  And that bothers me.

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Innovation that's bold, brash and in your face

by: Dominic Basulto

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