Bruce Nussbaum

5 Minutes with Bruce Nussbaum on the Evolution of Design Thinking

Our next little chat is with Bruce Nussbaum, former editor at Business Week, advocate of Design Thinking, and provocateur of both designers and businesses. I was curious to find out if he felt that design thinking had evolved in the 2 years since he started blogging (or talking) about it. Here’s the chat: 

Continue Reading

Is There a Divide in Design?

A couple of weeks ago I posted a link on my Twitter account that lead to a write up by Bruce Nussbaum on The Latest Trends in Design and Innovation–And Why The Debate Over Design Thinking is Moot. I did think this was one of his better posts, though his so called “trends” are not entirely new. However before we go deeper into this discussion, let us briefly recap these trends:

Continue Reading

'The U.S. Is a Failure at Innovation' according to Bruce Nussbaum of B-Week. What Are They Talking about Here?

by: Idris Mootee

Bruce Nussbaum’s (B-week) wrote a post with the title “The U.S. Is A Failure At Innovation.” That caught my attention. What was he talking about? Despite what's going on today, I believe US is still the most innovative country in the world and there are plenty of examples and reasons.

Continue Reading

Social Vs. Networking

by: David Armano

A funny thing happened on the way back from my guest lecture at Parson's Design At The Edge class. While the students (approximately 80 of them) were busy Facebooking their lives away—they could not fathom the idea of leading a public life or using social networks like Facebook for anything but pure social activity.

Continue Reading

The Micro-Sociology of Networks

by: David Armano

Next week I am giving a guest lecture at the Parsons School of Design, specifically an innovation course being taught by BusinessWeek's Bruce Nussbaum. I've been fortunate to establish a relationship with Bruce over the years—ironically all initiated and somewhat sustained by social networks.

Continue Reading

B-Week's Bruce Nussbaum Was Quick to Pronounce that 'Innovation' Is Dead. In Fact, It Is Just the Beginning.

by: Idris Mootee

In last week's Business Week Bruce Nussbaum pronounced that "Innovation" is Dead. Herald The Birth of "Transformation". To quote, “Innovation died in 2008, killed off by overuse, misuse, narrowness, instrumentalism and failure to evolve. It was done in by CEOs, consultants, marketers, advertisers and business journalists who degraded and devalued the idea by conflating it with change, technology, design, globalization, trendiness, and anything “new.”

Continue Reading

The Biggest Hinderance to Innovation in an Organization Is...

by: Design Translator

The CEO!

Bruce Nussbaum, the person that I see playing an important role in bridging the gap between design/innovation and business, offers up his “Top Ten Innovation Mistakes”. While a good read in general, I find his first point is by far the most important and salient.

Continue Reading

Bruce Nussbaum's Innovation Gym

by: David Armano

I recently had a chance to catch up with BusinessWeek's Bruce Nussbaum who was a good enough sport to go ahead and share a his "innovation gym" story with us on video.  

Continue Reading

Who's Content is it Anyway?

Continue Reading

Designers Are The Enemy of Design

By: David Armano

Stop what you're doing and go read this.

Continue Reading
Subscribe to RSS - Bruce Nussbaum