British Telecom

Business Week Thinks beyond Blogs

by: Matt Rhodes

Three years ago, Business Week published a cover story predicting that blogs would change your business. This week they have followed-up with a piece showing how quickly and how far things have moved since then: Beyond Blogs.

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Corporations Foster Dialogue On the Environment

by: David Wigder

While many corporations leverage the Internet to distribute information about environmental initiatives, a few companies are going much further by facilitating two-way dialogue with stakeholders.  

Some companies may view such dialogue – via email, web forums, chat rooms and video - as risky, as it may open them up to public scrutiny. Moreover, this sentiment may be especially true today for those brands that compete in carbon-intensive industries. 

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